May 23, 2021
In today’s digital age, it is more important than ever for businesses to have a strong online presence. Online marketing has become an essential tool that can help you generate leads and convert site visitors into paying customers. Read this article to learn about four ways you can use your website to increase conversions and bring in more revenue!
The shift to inbound marketing has shifted the playing field for website optimization. The goal is no longer to get visitors onto your site, but them ultimately complete what they came there for — whether that’s making a purchase or just getting more information on how you can help their business succeed with branding and design services. So as we work together during this discovery phase (when prospective customers are still researching), let’s look at some of the most effective tactics so far:
1. First Things First: Make Your Key Pages Fly
What is the fastest way to keep customers interacting with your site and not leave?
Google’s report indicates that users are most likely to abandon a website if it takes more than three seconds for its mobile page to load. This means you only have about 1-2-3 before they go, so make sure your pages load quickly!
The difference of 0.1 seconds in load time has the potential to make a huge impact on conversion rates, which is why it’s important not only for your website as a whole but also individual pages like product and checkout pages. It helps that optimizing these areas are no-brainers – you’re just making sure everything from code cleanliness to image optimization makes sense so people get where they need when visiting your site.
2. Get Them to Act by Using Personalized Marketing
As AI-powered personalization becomes more and more popular, few brands are taking full advantage of the tactic. The truth is that it doesn’t have to be too complicated or expensive either. There a variety of powerful solutions delivering this technology such as Dialogue, which offers e-commerce features for converting shoppers into buyers by providing them with an easy experience tailored based on their intent and desire at any given time.
The platform is a game-changer for the retail industry. Instead of recommending similar (or even matching) products, it delivers recommendations based on each unique customer’s journey and makes them almost irresistible.
3. Eliminate Barriers
This one may seem obvious, but many of those barriers still exist. In fact, for valid marketing reasons most companies require customers to “request a demo” before they are even able to buy the product or create an account in order complete their purchase. For example: They want to match the right product with the right customer and collect data about their customer’s needs so that future purchases can be tailored more specifically towards them.
There’s always room for testing new ways to do sales and marketing, and it’s a good thing. Here are a few ideas on how you can shorten the buyer journey by removing barriers:
- Consider limiting options
When it comes to your product, customers want a limited selection with straightforward features. If you make this easier for them by limiting their choices and presenting streamlined options they can easily choose from not only will more people buy without overthinking the process but also be happy about it!
- Test an immediate “Buy now” button
WooCommerce offers a “Buy now” button that replaces “Add to cart” and allows customers to instantly buy a selected product without even leaving the product page. Instead of forcing your customers through an arduous, long process of selecting products before making their purchase, give them this easy option instead!
4. Curate & Publicize Social Proof
Reviews are your best friend. Don’t underestimate the power of social proof (reviews and testimonials). Nearly 9 in 10 consumers trust an online review as much as a personal recommendation from someone they know, making them one of the most powerful marketing tools available to small business owners today.
There are many ways you can use testimonials to your advantage. One way is by turning them into video content for YouTube and your blog so they get recycled throughout the web again. All this takes is a tool like InVideo that’s made specifically for making slideshows easily!
Test and Then Test Some More!
Finteza makes it easy for you to test your marketing strategy before putting money into expensive software. There is no shortage of plugins that allow WordPress users to A/B split-test things on their site. Ultimately the best advice I can give when testing a new tactic is don’t be afraid! If something isn’t working try changing one thing at a time until you find what does work — in short: keep trying different stuff out ’til ya ace it 😉
There are many ways to shorten your customer’s buying journey and increase conversions. These four tips, however, will work in just about any niche! All of the methods above will also make your site users’ lives easier which means you’ll see more returning customers too. Good luck on this one!