Jun 05, 2021
In a recent survey, 81% of marketers reported that SEO is the most important factor for get more traffic to their website. As such, it’s no surprise that many companies are investing in SEO strategies. However, with so many different options and techniques available, it can be difficult to know which ones will provide the best return on investment. In this article we’ll walk through 5 ways you can increase your search engine rankings without breaking the bank!
When you’re an experienced marketer, SEO isn’t complicated or difficult. We all know that there are certain things we need to do like creating a website with the right structure and implementing a content plan. Once you cover those basics, it is time for your efforts to go on next level so clients can really get what they want from working with us.
Using these 5 easy-to-implement strategies, you’ll be well on your way to optimizing existing content so that search engines will love them as much as we do!
1. Optimize Your Old Content
Many business owners have produced lots of content over the years. If your client has been blogging for 15 years, there’s a ton of valuable content to tap into! The key is to go back and re-optimize that older content by removing broken links, getting rid of outdated resources, and updating it be relevant today’s audience.
This is also an opportunity for you to link to newer internal content. If your client has since created several explainer videos on the topic, plus a great podcast episode, why not include links to this newer material? What if they have more than one video or even a blog post that could help add context and support information about what’s been discussed in this article?
This may seem like common sense but it can be easy with all of the ideas floating around at once just let them go by without adding anything new!
2. Embrace New Formats
Strategies for maximizing your blog content creation? Sure! The web is about so much more than just blogs these days. We’ve seen a surge in business coming from video–which not only provides an innovative way to tell stories, but also helps you create exponentially more content that’s easier on the eyes and ears with less time spent creating it.
Take this, for example. After recording a video, the audio part will be combined with other episodes to create one complete episode for your listening pleasure. To make things even better, there’ll also be an accompanying blog post that goes along with the content! That way in just ten minutes worth of work I’ve created three new pieces of multimedia (video, audiobook/podcast mix & written word) all at once – how about them apples?
3. Add Video to Your Pages
Video is a popular medium for consuming content these days, and websites are competing with one another to offer the best video experience. SEO experts have found that dwell time on an individual website affects search engine rankings – this means you want visitors staying on your site as long as possible!
The good news? Higher ranking web pages will typically receive more traffic from Google than lower ones, which in turn leads to higher conversion rates (e-commerce sites) or increased visitor loyalty (nonprofits).
The data suggests that pages with video embedded on them encourage people to stick around. Visitors usually stay on these for one or two minutes longer than they would those without any videos, even if the visitors don’t watch the entire clip. Even a few seconds of attention can keep viewers glued to their screens instead of wandering off elsewhere in our site!
4. Get on Podcasts
Are you looking for the next big marketing trend? If so, consider guest podcasting. Lots of businesses have started podcasts and they’re hungry for guests to fill those episodes – why not get your client on relevant shows?
Guest podcasting is a great way to share your business with the world. The time commitment is minimal, and you can create an entire episode in just 20 minutes! Plus since it’s up to whoever hosts the show (on their own) to edit all of those episodes – that means less work for you!
Podcasters are happy to link to your client’s website, ebooks, and other resources. This creates backlinks for their site which is an important external element in building a reputation as well as SEO. Plus, they will promote the episode by promoting it through social networks of theirs or even mentioning them on air while presenting content live.
5. Collaborate with Clients to Produce Content
The final step to boosting your client’s SEO is a bit more involved, but it’s an investment that will pay off in the long run. Each month, work with one of your clients to produce content for them on their own site; this could be videos or podcasts interviews about what they do best and why you think so highly of them (such as testimonials) or articles co-written by both parties which would help give valuable information out there.
Collaborative partnerships and content marketing are the keys to success in this industry.
If you want your clients, prospective clients, or anyone else to take notice of what you have going on then it’s important that they understand who is involved with each unique project! By including both yourself and a client together within one post for example, not only will more people be able to find out about all aspects of either individual business (which leads them right into becoming customers!) but also creates backlinks which can help raise awareness through search engine optimization as well!
Prospects love to see examples, case studies, and the like. Whatever you want to talk about will be made more interesting with co-created content that touches on all of those elements; afterall it’s your own work! Showing off what you can do is always a good idea for potential clients.
As a marketer, you understand how to nail down the basics of SEO. When you’re ready to take things to the next level and want more results with less heavy lifting, these five steps are great place for an upgrade. Amplifying your clients efforts will make getting amazing search engine optimization even easier!