6 mistakes you don’t want to make with Google AdWords

May 02, 2021

The digital world is an exciting and ever-changing place. It’s no secret that Google is king of the internet, so if you want to have your voice heard on it, then make sure to play by their rules -but also be aware of all the free tools they offer for users like us! One such tool? AdWords; a powerful form of advertising which has been around as long as I can remember (which definitely says something).
However, it is a powerful tool that can be difficult to understand. You will need some knowledge before you even think of using it. There’s more than one way for this thing to work and only those who know how should try their hand at AdWords advertising!
Google AdWords is a dynamic marketing tool with plenty of opportunities for businesses to find success. Here are the 6 most common mistakes that can be made when using it:
1) Not including negative keywords
Most people tend to disregard this and just see it as extra work, but I beg to differ. Let’s suppose you sell luxury hand bags, so your keywords would be something like “high quality luxury handbags” or “best luxurious designer purses in Delhi.”
Now let’s say someone searches for “luxury hand bags scam.” Now since you haven’t put these keywords into your list of negative keywords, your SEO will kick in (because of the words “luxury handbags”) and by some freak chance it might be displayed when someone searches for those nasty negatives themselves. You might even get a lot of traffic that would make bosses happy but then again there are no conversions because now everyone thinks this is another trick to take their money so they’ll never buy anything from here anyway!
You don’t want your Google AdWords campaign to be shown for searches that could harm or hurt your business, so why not identify negative keywords and get rid of them? This will keep you from wasting time on bad leads.
2) Sending traffic directly to your homepage
It’s a common misconception to think that by sending people straight to your homepage, you’re giving them what they want. In reality, this could be doing more harm than good for traffic and ad expenses because it forces visitors who clicked on an advertisement into the daunting task of searching for additional information about you or your product. Find out how directing people towards landing pages instead can help increase click-throughs.
A landing page is always a safe bet when it comes to marketing online. Not only do they help you save money, but the extra cash will be well worth it! Landing pages are so attractive and engaging that your target audience won’t want to stop looking at them. LeadPages and Unbounce make creating these types of ads really easy for you – no need to worry about anything else other than bringing in new customers with ease!
3) Putting a LOT of keywords in an ad group
AdWords is a powerful marketing tool and there are plenty of ways to use it, but not all ads work the same. When you’re starting out with AdWords we recommend using 10 keywords in one ad group because this will help weed through unnecessary irrelevant keywords that could waste your budget on non-targeted traffic. It also helps get rid of unrelated search terms for when you want more precise targeting!
4) Not rotating ad variation displays evenly
It’s important to have multiple variations of the same ad campaign in order to determine which one will be the most successful. However, there are ways for Google AdWords’ algorithm that decides on your best performing ads without you having any say on it whatsoever. This is where “Rotate Indefinitely” can come into play: after configuring this setting and manually deciding what percentage of budget should go toward each variation, all active campaigns with this option set will rotate indefinitely between these percentages automatically- giving an equal chance at success from start to finish!
5) Not measuring your ROI
If you are not tracking your conversion rates, then what’s the point of investing in an AdWords campaign? Keeping track via clicks on ads that convert into customers will help create a better ad budget for future campaigns and identify which keywords work best.
6) Targeting a broad set of keywords
PPC campaigns are expensive, and conversion rates can be low. To get the best ROI on your campaign, you need to put money where it will pay off; for example by strategically bidding only in areas that have a high probability of converting into sales.
Utilizing data from Google Webmaster Tools and or/and Google Analytics can help you create a small, targeted list of keywords (no more than 10) that will result in the highest ROI.
Your limited experience can prove to be quite the disadvantage for you because that makes you more likely to commit mistakes that novices are guilty of committing all over the world. And if your previous AdWords campaigns weren’t quite as successful as you’d hoped, it was mostly probably because of the reasons I explained above. Now with this newly-learned knowledge, create better and a greater chance at success in future campaign management!

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